TechStart Academy had a 35% student dropout rate, primarily due to lack of engagement and support. Students would fall behind on coursework and disengage silently. The academy needed a way to proactively reach out, provide encouragement, and offer help before students gave up. Their email-only approach wasn't working—students ignored emails or they went to spam.
TechStart implemented Channl to create a comprehensive student engagement system. They use WhatsApp for daily check-ins and quick questions (students prefer this for casual communication), SMS for urgent deadlines and milestone celebrations, and email for detailed course materials and certificates. The platform's segmentation allows them to identify at-risk students and send targeted support messages.
"Channl transformed how we support our students. The multi-channel approach means we can meet students where they are—WhatsApp for quick check-ins, SMS for urgent reminders, email for detailed content. We've seen a dramatic improvement in engagement and completion rates."