FitZone struggled with member retention—40% of new members stopped coming after the first month. Class no-shows were high (30%), and members weren't aware of new classes or special events. The gym relied on in-person sign-ups and email newsletters that most members ignored. They needed a way to keep members engaged and coming back.
FitZone integrated Channl to create a comprehensive member engagement system. They use SMS for class reminders (sent 24 hours and 2 hours before), WhatsApp for personalized fitness tips and check-ins, and email for monthly newsletters and membership updates. The platform's segmentation allows them to identify inactive members and send re-engagement campaigns, while active members receive different messaging focused on retention.
"Channl helped us transform from a reactive to a proactive gym. Class reminders via SMS dramatically reduced no-shows, and our re-engagement campaigns bring back members who were drifting away. The multi-channel approach means we can connect with members in ways that actually work."