Bloom & Grow relied heavily on seasonal sales (Valentine's Day, Mother's Day, holidays) but struggled to effectively promote to their customer base. Their email campaigns had low open rates, and they had no way to send timely reminders. Subscription customers were churning because renewal reminders were inconsistent. They needed a way to reach customers quickly during peak seasons.
Bloom & Grow adopted Channl to power their customer engagement strategy. They use SMS for time-sensitive promotions and last-minute reminders (especially effective for same-day delivery), WhatsApp for subscription management and personalized recommendations, and email for newsletters and detailed product catalogs. The platform's scheduled messaging allows them to plan campaigns months in advance, and segmentation helps them target customers by purchase history and preferences.
"Channl transformed our seasonal campaigns. SMS reminders for Valentine's Day and Mother's Day drive incredible last-minute sales, and WhatsApp helps us maintain relationships with subscription customers year-round. The ROI has been exceptional."