Thanks to an unbeatable open rate (up to 98%) and real-time reach, SMS enables you to build long-lasting relationships with customers, ultimately helping you to grow your business. In our playbook, you'll discover the top tips and tricks into getting the most out of SMS.
Get the most of the 98% open rate when you're speaking to people who actually want to hear from you.
Focus on quality over quantity. Encourage opt-ins through clear value propositions and make the signup process simple and transparent.
Remove barriers to entry. The easier it is to subscribe, the more people will join your list.
From a clean database to valuable content, a subscriber list that's always growing is key to campaign success.
Regularly clean and update your contact database. Remove inactive numbers and segment your list for better targeting.
Incentivize sign-ups with exclusive offers, discounts, or valuable content that new subscribers can't get elsewhere.
Use physical events, webinars, or special occasions as opportunities to grow your SMS list.
With just 160 characters per text to play with and eight seconds to capture attention, short, snappy copy is essential.
Get straight to the point. Use simple language, active voice, and a clear call-to-action.
Personalized messages feel more relevant and increase engagement. Use customer names and reference their preferences or past behavior.
Make your messages exciting and time-sensitive to drive immediate action.
Reaching your audience is the first step. The next step is convincing your recipient to take action.
Create compelling offers that stand out and provide real value to your customers.
Reward repeat customers and encourage continued engagement through loyalty programs.
Make it easy for customers to respond and take action immediately.
Use SMS reminders to ensure customers remember and attend their appointments.
Respond quickly to customer inquiries and guide them through the sales process.
Great copy and relevant offers might catch attention and prompt action but sending at the right time also matters.
Different days work better for different industries and audiences. Test to find what works for your customers.
Timing can make or break your campaign. Send when your audience is most likely to be available and engaged.
Use Channl's quiet hours feature to automatically avoid sending messages outside of business hours, ensuring better engagement and compliance.
How can mobile messaging be used for different industries? See a selection of our top industries here.
Appointment reminders, medication alerts, test results, and health tips.
Order confirmations, shipping updates, promotions, and abandoned cart reminders.
Class reminders, membership updates, event notifications, and motivational messages.
Donation appeals, event invitations, impact updates, and volunteer opportunities.
Essential notifications that customers expect and rely on.
Save time and resources when you unlock the power of automation.
Automated SMS sends messages based on triggers, schedules, or customer behavior without manual intervention.
Focus automation on high-value, time-sensitive messages that benefit from immediate delivery.
Channl provides powerful automation tools including scheduled campaigns, triggered messages, and workflow automation. Set up once and let the platform handle the rest.
See the value of your SMS efforts by setting goals, tracking specific metrics and measuring ROI.
Track revenue generated from SMS campaigns against the cost of sending messages.
Implement proper tracking to understand which campaigns and messages drive the best results.
Use data insights to optimize campaigns and improve performance over time.
It's not easy to think of campaign ideas that capture attention and stand out from the crowd. Here's where to find inspiration.
Look for natural opportunities to connect with customers beyond just promotions.
Follow proven formulas and best practices to craft messages that convert.
Channl includes a comprehensive template library with pre-written SMS templates for common use cases. Browse templates for appointment reminders, order confirmations, promotional offers, and more.