Channl

Channl Platform Documentation

Communication infrastructure and workflow automation for modern businesses. Build, orchestrate, and scale customer engagement workflows—not just messages.

Infrastructure Workflow Automation Multi-Channel API-First Compliance Audit Trails Integration Scalable

What is Channl?

Channl is a communication infrastructure platform that enables businesses to build, manage, and scale customer engagement workflows. Unlike simple messaging tools, Channl provides the foundational infrastructure and workflow automation capabilities needed to orchestrate complex, multi-channel customer journeys.

Think of Channl as the operating system for customer communication—providing APIs, workflow engines, compliance frameworks, and integration capabilities that power your entire customer engagement strategy.

Core Platform Capabilities

🔌 Communication Infrastructure

Unified APIs and connectors for SMS, Email, and WhatsApp. Built-in delivery optimization, retry logic, and channel failover. Enterprise-grade reliability with 99.9% uptime SLA.

⚙️ Workflow Automation

Design and execute complex customer journeys with conditional logic, branching paths, and event-driven triggers. Schedule campaigns, set up automated sequences, and orchestrate multi-step workflows.

📊 Contact & List Management

Centralized contact database with segmentation, tagging, and dynamic list management. Import via CSV or API, maintain consent records, and track engagement history across all channels.

💬 Unified Inbox & Conversations

Single view for all inbound customer communications across channels. Queue routing, status management, and conversation threading. Transform messages into actionable workflows.

📝 Template & Content Engine

Reusable message templates with variable substitution, A/B testing capabilities, and version control. Pre-approved content libraries with compliance checks and approval workflows.

🔒 Compliance & Governance

Built-in consent management, opt-out handling, quiet hours, and audit trails. GDPR-ready with per-message evidence, consent ledgers, and exportable compliance reports.

🔗 API & Integration Layer

RESTful APIs for programmatic access. Webhook support for real-time events. Integration capabilities with CRM systems, data warehouses, and third-party tools.

📈 Analytics & Insights

Track delivery rates, engagement metrics, and workflow performance. Real-time dashboards, exportable reports, and data-driven optimization tools.

Platform Architecture

Infrastructure Layer

The foundation that powers everything:

Workflow Engine

The orchestration layer that turns infrastructure into business logic:

Application Layer

The user-facing tools built on top of the infrastructure:

Use Cases & Workflows

Customer Onboarding

Automated welcome sequences that guide new customers through setup, verification, and first-use workflows. Multi-channel touchpoints with personalized content and conditional branching based on customer actions.

Payment & Billing Workflows

Intelligent payment reminders with escalation paths, payment plan offers, and hardship support routing. Risk-aware segmentation that adjusts messaging tone and cadence based on customer profile.

Support & Service Automation

Automated ticket routing, status updates, and resolution workflows. Integration with support systems to create seamless customer service experiences across channels.

Marketing & Engagement Campaigns

Segmented campaigns with A/B testing, dynamic content, and behavioral triggers. Track engagement, optimize messaging, and scale successful workflows across customer segments.

Compliance & Regulatory Workflows

Automated consent management, opt-out handling, and audit trail generation. Built-in compliance checks for regulated industries with full documentation and reporting capabilities.

Integration & Extensibility

Channl is designed to integrate with your existing infrastructure:

Documentation Sections

Risk Segmentation & Customer Contact

Using IFRS 9 data, risk modelling, and operational modelling to enhance customer experience—a deep dive into advanced segmentation workflows.

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